Connor Witt
NOT YOUR AVERAGE WRITER TURNED MEDIA BUYER TURNED ART DIRECTOR
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STRETCHY PANTS

Stretchy Pants

Surprise! Stretchy Pants is actually not lower body apparel, but a San Francisco-based food tour.

Equally surprising: the facts you’ll learn on the tour.

 

PAID SOCIAL

 

LYFT PARTNERSHIP

Food-themed cards in Lyft cars present a food fact and, when flipped over, reveal a twist.

 
 
 
 

ACTIVATION

San Francisco hosts Off The Grid, an event featuring local food trucks and food stands.

Naturally, the location at the base of a grassy overlook allows Stretchy Pants to catapult fortune cookies from the Stretchy Pants Slingshot (patent pending) down upon diners.

 
 
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The fortune inside the cookie directs to the Stretchy Pants Trivia Booth. The parachute protects against lawsuits.

 
 
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Participants at the trivia booth test their knowledge of San Francisco food facts in hopes of winning the grand prize.

 
 
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Winners take home a Stretchy Pants foam hat, becoming the envy of all Off The Grid attendees along the way.

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CREDIT:

Art Director: Connor Witt

Copywriter: Drew Weber

Strategist: Bianca Carasus


Connor Witt   |   Art Director  |  connorwitt@gmail.com