How do you convince Gen Z that the Whopper, in fact, doesn’t suck? Ridicule something they’re even less fond of!
British youth are bummed about Brexit, and so is Burger King. The UK imports over half its beef from the EU, meaning Brexit could threaten Burger King’s ability to continue serving 100% beef Whoppers. Unacceptable!
Rather than risk that fate, Burger King will instead secede and form its own nation: the Burger Kingdom.
recognition: GOLD @ andy awards; shortlist @ New york festivals; silver @ sf addys
The Burger King himself will livestream the breaking news to the world, continuing the stream as he formally submits the paperwork at Parliament.
The opposition to anti-beef tyranny requires its own revolutionary identity.
The fledgling kingdom will open its arms to all.
BURGER KINGDOM EMBASSIES
After nearly of a millennium of British monarchy, in-store signage will acclimate visitors to the new political reality.
BK LOYALTY PASSPORT
A free Whopper will be granted to loyal citizens, as is their fundamental right.
No kingdom is complete without a class of nobles. The King will bestow official titles upon those who pledge their loyalty via social media.
Art Director: Connor Witt
Copywriter: Lee Koppel
Connor Witt | Art Director | email@example.com