Sure, Brexit could royally mess with travel, education, and worker’s rights. But the most crucial thing it’d harm? BEEF IMPORTS!!
The United Kingdom brings over half its beef in from the European Union, meaning Brexit could threaten Burger King’s ability to keep serving 100% beef Whoppers in the UK, as it has for decades.
Rather than risk that unacceptable fate, Burger King’s UK locations will secede and form their own sovereign nation: the Burger Kingdom.
recognition: GOLD @ andy awards; shortlist @ Clios; shortlist @ New york festivals; silver @ sf addys
The Burger King himself will livestream the breaking news to the world, continuing the stream as he formally submits the paperwork at Parliament.
The opposition to anti-beef tyranny requires its own revolutionary identity.
The fledgling kingdom will open its arms to all.
BURGER KINGDOM EMBASSIES
After nearly of a millennium of British monarchy, in-store signage will acclimate visitors to the new political reality.
BK LOYALTY PASSPORT
A free Whopper will be granted to loyal citizens, as is their fundamental right.
No kingdom is complete without a class of nobles. The King will bestow official titles upon those who pledge their loyalty via social media.
Creative Partner - Lee Koppel
Connor Witt | Art Director | firstname.lastname@example.org