Connor Witt
NOT YOUR AVERAGE WRITER TURNED MEDIA BUYER TURNED ART DIRECTOR
BK Thumbnail_New.gif

BURGER KING

Burger Kingdom

Sure, Brexit could royally mess with travel, education, and worker’s rights. But the most crucial thing it’d harm? BEEF IMPORTS!!

The United Kingdom brings over half its beef in from the European Union, meaning Brexit could threaten Burger King’s ability to keep serving 100% beef Whoppers in the UK, as it has for decades.

Rather than risk that unacceptable fate, Burger King’s UK locations will secede and form their own sovereign nation: the Burger Kingdom.

recognition: GOLD @ andy awards; shortlist @ New york festivals; silver @ sf addys; bronze @ creativity int’l Awards


CannesBoard_NewCannes Board 1.jpg

THE DECLARATION

The Burger King himself will livestream the breaking news to the world, continuing the stream as he formally submits the paperwork at Parliament.

IG_Live_Radial_Blue.png
Helicopter_Screenshot.png
Declaration of Independence_Grain.png

BRANDING

The opposition to anti-beef tyranny requires its own revolutionary identity.


TRAVEL ADS

The fledgling kingdom will open its arms to all.

Travel Ad_1_Situ.png

BURGER KINGDOM EMBASSIES

After nearly of a millennium of British monarchy, in-store signage will acclimate visitors to the new political reality.

BK_InStore_0000_Viva La Whopper.jpg
BK_InStore_GodSave_Tan.png
BK_InStore_0002_King.jpg
Constitution_tray_grain.png

BK LOYALTY PASSPORT

A free Whopper will be granted to loyal citizens, as is their fundamental right.

 
BK_Passport_Ext_Transparent.png
BK_Passport_Int_Transparent.png
 

SOCIAL

No kingdom is complete without a class of nobles. The King will bestow official titles upon those who pledge their loyalty via social media.


Creative Partner - Lee Koppel


Connor Witt   |   Art Director  |  connorwitt@gmail.com