To get designers interested in the launch of M_Use - Avery Dennison’s new site for the packaging design community - there’s one way certain to make packaging more visible: take it away.
Incomplete list of things you’ll see if you watch through this case study:
A wolverine claw of hotdogs; A fanny pack stuffed with chili; A Ferragamo loafer full of mac & cheese
THE MESS HALL
At design conferences, set up lunch markets. The catch? It’s all served with no packaging.
Designers who want a meal rather than a mess can use digital kiosks to design and print their food packaging using designs sourced from M_Use.
Art Director / Photographer / Butt Model: Connor Witt
Copywriter / Photographer / Peanut Butter Clasper : Lee Koppel
Connor Witt | Art Director | email@example.com