Connor Witt
NOT YOUR AVERAGE WRITER TURNED MEDIA BUYER TURNED ART DIRECTOR
Artboard 2.png

AVERY DENNISON

AVERY dennison

To get designers interested in the launch of M_Use - Avery Dennison’s new site for the packaging design community - there’s one way certain to make packaging more visible: take it away.


Incomplete list of things you’ll see if you watch through this case study:

A wolverine claw of hotdogs; A fanny pack stuffed with chili; A Ferragamo loafer full of mac & cheese


AlmondButter_Print.jpg
Spaghetti_Ad_3.png
Milk_Packaging_Ad_3.png

SOCIAL

 

THE MESS HALL

At design conferences, set up lunch markets. The catch? It’s all served with no packaging.

Designers who want a meal rather than a mess can use digital kiosks to design and print their food packaging using designs sourced from M_Use.

MessHall_Situ.jpg
M_Use iPad 2_1 (2).gif

Credit:

Art Director / Photographer / Butt Model: Connor Witt

Copywriter / Photographer / Peanut Butter Clasper : Lee Koppel


Connor Witt   |   Art Director  |  connorwitt@gmail.com