Connor Witt
NOT YOUR AVERAGE WRITER TURNED MEDIA BUYER TURNED ART DIRECTOR
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AVERY DENNISON

AVERY dennison

To get designers interested in the launch of M_Use - Avery Dennison’s new site for the packaging design community - there’s one way certain to make packaging more visible: take it away.


Incomplete list of things you’ll see if you watch through this case study:

A wolverine claw of hotdogs; A fanny pack stuffed with chili; A Ferragamo loafer full of mac & cheese


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THE MESS HALL

At design conferences, set up lunch markets. The catch? It’s all served with no packaging.

Designers who want a meal rather than a mess can use digital kiosks to design and print their food packaging using designs sourced from M_Use.

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SOCIAL


Credit:

Art Director / Photographer / Butt Model: Connor Witt

Copywriter / Photographer / Peanut Butter Clasper : Lee Koppel


Connor Witt   |   Art Director  |  connorwitt@gmail.com